First – Select one of the two organizations you wrote about on the SWOT Analysis assignment (Loews Hotels) or on the Target Market assignment (Air bridge Airlines).In this assignment, expand on the marketing channels you would use to support this organization, and how each contributes to the distribution of the product or service. Incorporate in your answer what Gavina is doing with their marketing channels by comparing your selected organization to theirs.
Then – Regarding intermediaries, explain why value delivery network might be a better term to use than supply chain
On your cover page, include your name , date, and the organization you are analyzing. The final product will be a paper that is 2 pages double-spaced, with 3 references, APA formatted.
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