Global Hospitality

For this case study discuss about the Marriott International hotel. Do some internet digging this week to get some basic information on the company as well as to find out what your chosen company is currently doing in the way of CSR. Go to their website thoroughly, look for any tabs for CSR, Corporate Social Responsibility, Corporate Citizenship, Sustainability, etc. and open that tab. See if the company has published a report on their CSR activities of the past year. If their company didn’t produce a specific CSR report perhaps they dedicated a section of their last Annual Report (10K) to their CSR efforts. Almost all major, and some small companies do this but they will vary greatly from just a link to a couple of pages, up to a huge report to the shareholders and stakeholders. In addition to the corporate website, you can also go to finance.yahoo.com or money.msn.com or any other financial website, type in the company’s name or stock code and see what you can find. One place to get good information on CSR is in the Press Releases section of the website since most companies like to spread the word about the good things they may be doing. If you currently work for the company you’ve chosen you might want to ask your supervisor, department head or general manager what they can tell you about the company’s CSR strategy and initiatives. If you do I recommend that you do that AFTER some of your internet research to show them you are seriously interested in the topic.

Remember this will be submitted via Turnitin so unless you are directly quoting a mission statement or list of values, you must write everything in your own words.

The specific assignment is for you to complete and submit an original paper answering the following questions/prompts:
1. Prepare an introductory paragraph about the selected company detailing size, locations (number, international, domestic, etc.), type of company, main competitors, place in the market (leading the segment, trailing, etc.). Identify the company’s stated mission and values. Most companies publish this on their websites and they could be called Mission Statement, Values Statement, Vision Statement, Credo or possibly even something else. This is difficult to write in a limited number of words and time should be devoted to refining this paragraph until the student is certain that all of these items are included.
2. In a second paragraph you should review the company’s social responsibility (CSR) strategy; mention briefly all of the company’s current CSR initiatives. In this same paragraph, you should identify the cause, or various causes being addressed by the company’s current CSR activities. Use vocabulary from the textbook and other class readings to demonstrate a thorough understanding of the concepts and your ability to identify them within a hospitality or tourism company.
3. Select one initiative to describe in more detail in a third paragraph. Here you should analyze the one selected initiative in terms of strengths, weaknesses, benefits, concerns, and keys to success
4.In a 4th paragraph, you should provide your personal evaluation of whether or not the initiative is strategically aligned with the company’s mission and business values.anything you might have done differently if you were running the company and support your statements with specific reasoning.
5.Include a References (bibliography) section at the end which should mention all sources of information that you have used to prepare your Case Study.