You will take on the role of project manager and prepare a short report on the feasibility of a proposed project. The project can be any recent project that is well documented in the public domain (e.g. web, newspapers, website) and can be in progress (currently undertaken) or proposed, and preferably something that is not yet completed. If the project you select is in progress, you will assume that you are taking on the project from this point onwards to completion. The assignment will involve a critical analysis in the form of a stakeholder analysis, defining the client needs, addressing the internal and external constraints, the internal corporate constraints and evaluating options and alternatives. Not all of these areas of analysis will be of equal weight in each project so you will need to address these accordingly in your report. Selecting a project that is easier to gather information about, will be an advantage. You are permitted to be critical of the project and you do not need to agree with any documented decision taken (if you think it is not feasible but it has gone ahead, provide justifications for your arguments).
The challenge will be to put the information you gather into a useful, interesting, well documented and easy to read 3000-word max report for an executive level audience. You are encouraged to provide some information in tables (without extensive use of text) and use diagrams and pictures to support your report. Information in tables and diagrams does not count towards the word count. The overall length of the report with appendices must not exceed 12 pages. However the title/table of content sheets are excluded from the word count. The font used must be Calibri (size 11 or more) and line spacing must be 1.5 with normal page margins.
- Introduction (e.g. a concise introduction including the aims and scope of the report) and selecting a sensible project to analyse and providing evidence that it is real and not yet completed (in the appendices).
- A comprehensive feasibility study adequately addressing the areas of analysis. The analysis must demonstrate that information has been gathered sensibly and synthesised (e.g. has been combined) to draw the conclusions (e.g. findings to enable critical evaluation and decision making).
- An overview of the key findings and a clear conclusion to the feasibility study. You should be reporting any significant areas of uncertainty, challenges and limitations)
- Structure (e.g. sensible headings for introduction, analysis & discussion, conclusion, appendices) and writing style (easy to read and understand, formal to an executive level audience) appropriate use of figures and tables and appendices (if used these must be cited in the main document), and overall presentation (e.g. a nice looking report cover sheet; use of page number etc.).
- Adequate referencing (Harvard with appropriate citations in the document of websites, reports, books, journal articles etc.).
Submission guidelines: An electronic version of your assignment must be submitted through Turnitin including the standard Business School Coversheet.
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