Understanding and Measuring Health Needs

Your local hospital would like to provide a new program for the community based on different products, service divisions, or segments offered by the hospital. You have been hired to manage the marketing for the new program that will be used within your community. Your supervisor has reminded you that it is important to know your consumers to effectively market to them. You have been tasked with creating a proposal for the new program based on research conducted in your area. For your research, you will put in your search engine “Community Health Assessment for XXX county or city), where XXX is where you live. This is a mandatory assignment that you will use for the rest of the course. You will include this as your reference for the DQ.

Respond to the following in a minimum of 175 words:
How will you measure the demand for health care services in your community?
Which market attributes would you rely on to support this assessment?

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