Research the main companies and their major competitors in the U.S. airline industry.
Create the following:
- An industry matrix that summarizes the key success factors for that industry.
- An external factor analysis summary (EFAS) table that is the environmental scanning to identify opportunities and threats.
- An internal factor analysis summary (IFAS) table identifies the strengths and weaknesses of the firm.
- A SWOT analysis of the organization.
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