Typography in Business.

Oftentimes, we can’t avoid using words to communicate messages. And sometimes, we’re even limited with the visuals we can include. So, how can we make our messages as clear and aesthetically pleasing as possible? Incorporating typography can assist us in this… especially in the business setting.

Take a look at the following documents and examine how strategic use of typography and white space has affected the second document.

Example: • Sample A: How to Make a Latte — Before Typography

  • Sample B: How to Make a Latte — After Typography

Now, select one of the documents below, and utilize typography and the information in the Practical Typography

  • Option 1: Using Styles training document
  • Option 2: Email to Danielle

Keep in mind the differences between display type and text type, and be sure to consider the two elements of readability and legibility and as you complete this activity.

Describe at least one editing choice you made, and explain why you made it.

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