Critically examine the effectiveness of Air Malta’s current strategic position within Europe and conclude with the key opportunities and threats facing the airline over the next 3-5 years.
You are required to present your analysis of the company in a creative presentation format (eg. Digital format, recorded presentation). Each presentation should be submitted online by the designated due date.
TASK GUIDANCE
Your analysis should focus on both the internal & external environment of the airline and can include elements of the firm’s present competitive position, available resources and core competencies.You can undertake your analysis of the internal and external environment of the company from the different theoretical models studied.
Assignment Title (Air Malta Case-Study)
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