In 2014, nearly half of the small businesses that reported an increase in social networks sales used social networking in multiple business development and sales capacities, including identifying requests for proposals, networking with new and existing customers, and promoting their own business (Hub spot, 2015). Users are increasingly turning to their mobile devices to view information and interact on social networking sites. Discuss how to respond to the challenges and opportunities that mobile devices and social networking present in the selling process.
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