Sustainable Tourism

Assignment task
This assignment involves preparing an individual written essay on your understanding of the key concepts and models relevant to the tourism industry.
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO 1Understand and apply theoretical concepts and models relevant to the tourism industry and its academic study. 
LO 2Identify and explain the key components involved in the study of the contemporary tourism industry.

Task Requirements


This assignment will encourage students to gain an understanding of the tourism principles and development of tourism industry.


The submission of a written essay that discusses the tourism environment of a sustainable destination country of your choice, using a wide variety of research materials (2,000 words).

Essay (2,000 words) – 50%

You are required to produce an essay on “Understanding the tourism environment and its stakeholders at the tourism destination country of your choice” through the use of a variety of research materials.

The essay must include:

  1. Introduction: You should give the reader an overview about what the essay is all about.
  • Paragraph 1: Define the concept of sustainable tourism and its principles for sustainable tourism development in your destination country. 
  • Paragraph 2: Identify and discuss the role of stakeholders involved in the decision making of sustainable tourism development.
  • Paragraph 3: Analyse the macro environmental factors contributing to the sustainable development of your tourism destination (positively or negatively).
  • Paragraph 4: Analyse the competitive micro-environment and tourists’ motivating factors influencing the demand of your tourism product.

Conclusion : You should provide summary and recommendations of your findings.

Make sure you choose the tourism destination country of your choice for your essay.

You must reference all information used in the essay, using the Harvard Referencing Guide.  

See attached grid for grade descriptors.

Referencing and research requirements
Please reference your work according to the Canterbury Harvard style guidance which you can access on Moodle.    
How your work will be assessed
Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the University’s institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area, a proportion of your marks will also depend upon your use of academic referencing conventions.  
This assignment will be marked according to the grading descriptors for Level 4  
Submission details
This assignment should be submitted electronically via Moodle (module tutors will discuss this process with you during class time).   Please ensure that your work has been saved in an appropriate file format (Microsoft Word, Excel or PowerPoint, or PDF are the most widely used; Google Docs is also accepted). Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size.      
You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: Academic Misconduct Policy.  In submitting your assignment, you are acknowledging that you have read and understood these regulations.  

Assignment Guide and layout

Introduction (200 words)

  • Give the overview of what you will be discussing in the essay and introduce the contents. Mention which destination country you have selected for your essay.

Paragraph 1 (400 words)

Define the concept of sustainable tourism and its principles for sustainable tourism development in your destination country. 

  • First, define the concept of sustainable tourism (UNWTO definition – see WEEK 1 Lecture and Tutorial slides for reference)
    • What are the rationales behind the sustainable tourism? Please list them.
    • Why is it important for the decision makers to follow the sustainable approach?
    • Provide examples of destinations where those principles were successfully applied and what benefits does it bring to the economy, society and environment?

Paragraph 2 (400 words)

Identify and discuss the role of stakeholders involved in the decision making of sustainable tourism development.

  • First, identify which stakeholders play major role in decision making in order of importance and interest. Discuss at least 3 main stakeholders in this section and explain their reasons for their importance.  For example:
    • Public sector (e.g Government tourism policy and funding initiatives – see Week 1 lecture slides and read the case studies)
    • Private sector (e.g  businesses and smart technology to drive innovation?)
    • Voluntary sector (NGOs organisations in conservations and community projects)
    • Tourists (being responsible tourists, changing motivations, lifestyles and preferences – see Week 3 lecture slides)
    • Host community ( community involvement at early stage a good idea? – see Week 3 lecture slides)

Paragraph 3 (400 words)

What are the Macro factors (SCEPTICAL) influencing the development of sustainable tourism? Please identify at least 3 factors and explain each of their benefits and costs for the tourism destination country. For example:

  • Technological innovation trends (e.g digitalization- Smart tourism, e-tourism)
    • Environmental trends (e.g Climate Change and Sustainability in tourism)
    • Social and Cultural trends (e.g millennials market, personalization, cultural and authentic experience.
    • Economic trends (e.g Boom and Recession period impacts)

Paragraph 4 (400 words)

What are the Micro factors (tourists motivating factors) influencing the demand for tourism in your destination country? Identify at least 3 factors and explain their reasons for the influence. For example:

  • Internal factors of motivation (Intrinsic factor) Maslow’s hierarchy of needs – intangible rewards (fun, assurance and emotional needs such as self realization, social needs that can be materialized)
    • Intrinsic factor – Tourists’ perceptions about the destinations (observing, listening and reading about the subject). Also beliefs and values determine the choice.
    • Intrinsic factor – Personality and travel destination choices – allocentric vs psychocentric.
    • External factors of motivations (Extrinsic) – Money, Social class, Income and location, family and age.

Conclusion (200 words)

  • Summarise  your findings and provide recommendations for the future.

Reference Page. Minimum of 15 Sources, including Journals, Books and use a variety of academically accepted sources.


Make sure you have in-text citations in the body of your Essay, which can be found in your full references list.

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