Summative Assessment: SEO Analysis of a Favorite Website

Imagine you have joined a start-up that is looking at leveraging SEO to build their online brand presence. They have asked you to present a case study based on a small company that uses SEO to build their online presence.

Select a small (not a national brand or company) website.

Create a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker notes in which you:

Discuss the SEO audit

Analyze on-site and off-site optimization of the website

Evaluate the links found throughout the site

List at least 10 keywords that the site is using for optimization

Provide at least 3 suggestions to improve SEO rankings

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