Strategic Market Pricing


Week 5 Discussion

Please respond to the following:

  • Assess the challenges of adapting pricing strategy over a product’s life cycle and suggest ways those challenges may be addressed. Provide specific examples to support your response.
    • Pick a product with which you are familiar that is currently in the mature stage of the product life cycle. Summarize the pricing strategy used during the first three phases of the product’s life cycle.
  • Be sure to respond to at least one of your classmates’ posts.

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