Strategic Alliance

Question 1

1.)What is a strategic alliance? Give an example.

2.)What are the risks of Alliance?

3.)Describe one of the three primary international strategies.

4.)One of the biggest questions a firm must ask itself when considering expanding their business internationally is where do we expand to?

5.)What is innovation?, give an example.

6.)What are some innovation strategies?

Answer each question with a maximum of 100 words.


Question 2

Select three fast food chains such as, McDonalds, Wendy’s, and Burger King. Go online, visit the company websites, and compare the marketing strategies of the three restaurants that you select. In 1-2 pages, discuss the following:

  1. Who is their target market (think about demographic, cultural, and social factors)?
  2. What are some of the differences (if any) in the companies’ target market?
  3. In your opinion, what are some of the strategies implemented by each company to help them to successfully reach their target audience?

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