Sports Marketing

Develop a new sport. This could be individual or team based. You should write from the perspective of the new Governing Body and outline the sport you have designed, including
but not limited to:
 Introduction to the sport – name, concept, target market, season or time of year
 Mission and/or Vision Statement – what is the purpose of this new sport?
 Goals and Objectives – how will you establish this sport in the next 3-5 years?
SWOT Analysis – table format with five factors in each of the four segments
 Potential Risks
 Proposed Rules including scoring and how to win
 Venues/Facilities – where will the sport be played?
 Equipment and Uniforms
 Proposed Competition for the first year
– Number of events if an individual sport
– Number of games if a team sport
 Conclusion – convince the reader that this sport has a future.
Use appropriate referencing to acknowledge all sources utilised in your report.