Sports And Festival Management

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Table of contents

Practical assignment SFM 3
HEB 3 3
Description assignment 4
The presentation 4
The report 5
Planning 5
Learning objectives 6
Criteria Practical assignment 7
Submission and assessment of the practical assignment 8

Practical assignment SFM

During the SFM course, specific attention is paid to (large) public events and the issues that come with it. The lessons are a supplement to the previously acquired knowledge.
SFM wil be tested with a practical assignment (report for a next edition) and a presentation.
The student adopt a well-known sporting event or festival and, among other things, have to carry out fieldwork, where the event location has to be explored.
For this course a practical assignment is taken which consists of an extensive analysis of an event selected by the student. The assignment must be made individually. From the role of an external advisor, the student will receive at least 5 relevant recommendations for a next edition of the event. The report must have a maximum of 25 pages, assuming 375 words per page, up to a max of 9000 words.
In week 10 and 11 it is expected that students will give a short presentation in which only the changes will be presented for the next edition.
During lesson week 11, the complete report must be submitted. If the student has not given a presentation, the final report will not be assessed. Giving the presentation is one of the conditional criteria of the assessment framework. If the student has to resit the presentation, the student must record the presentation on a digital movie.

The course code HEB3 is also part of this course. As a volunteer you will be involved in a day at one of the events below or another event of your choice. However, this event must meet the conditions (see HEB3). This happens in the first semester of grade 3.

  • Amsterdam Marathon in October
  • from Dam to Dam run in September
  • Military in Boekelo in October
    During this day you will participate in one of the departments of this event. You will experience the event from the position of a volunteer and will explore how it is to help as a volunteer at a big event.
    You will be assessed with a sufficient / insufficient by the organization. In addition, a short report must also be submitted with an answer to some substantive questions.
    This report is also assessed with sufficient / insufficient.
    Both parts must be sufficient.
    In lesson week 9 information is given about the registrations for this assignment (HEB3).

Description Practical assignment:

In the role of an advisor, you will adopt an existing public event and examine it extensively. You make an extensive analysis of this event and then you will advise at least 5 innovations / adjustments or improvements for a next edition. These are well substantiated and explained.

The practical assignment consists of two parts: – a presentation
– a report

Partial assignment ‘Permit’

The student examines the procedure for the license application for the adopted event. A description of the procedure is described for a maximum of 1 x A4.
The following sections are in any case described:
– Which annexes must be submitted in part?
– How much time does the entire authorization procedure take
– Which part seems the most difficult to fill in?
Also indicate why.
– What are the costs for the permit?
– Source indication

A copy of the application must be submitted as an attachment to this assignment.

The presentation

In week 10 or 11, the student must give a presentation in the class about his chosen case.

In about 5 minutes you discuss the current situation, the 5 recommendations that are issued with the corresponding substantiation, the associated additional or less costs and the impact.

After these 5 minutes there is room for critical questions from the class and teacher.

The partial mark is composed of both the presentation and the question round and counts for 15% of the final mark.

The report

The following subjects have been worked out in the report:
• Clear description of the event with SWOT analysis, target group analysis, historical perspective, key figures and program.
• A visit report on location visit. Photographs have been added in which it is visible that field work has been done and the checklist has been completed.
• A location layout and an environmental analysis. This also includes a plan B location. If permission is no longer granted, this is an alternative location proposal.
• All cash flows are mapped (income and expenditure). Ticketing, sponsorship, grants etc.
• Marketing & promotion plan. All communication channels are mapped.
• Bottlenecks are mapped with corresponding solutions (signing, fencing and other constructions)
• All suppliers have been mapped.
• Safety and security plan has been elaborated (risk management, crowd control and accreditation scheme)
• A personnel plan has been worked out (volunteers) with associated regulations
• The impact of the changes has been mapped (WESP)
• The correct license application is attached as an attachment. (municipality where the event takes place)


A total of 4 cases will be treated during lesson week 1 and 2. These may not be used in the practical assignment.
At the end of week 2, the students indicate which case they will adopt. This must meet the following conditions: – in the Netherlands

  • at least 15,000 visitors / participants (per day)
  • public event
  • to obtain sufficient information
    The case must be approved in WRITING by the teacher. The approval can be found in the report.

• For the HEB3 assignment in September / October, a day is scheduled by the student to help as a volunteer. In lesson week 9, the final registration will take place.
• During classes in week 3 to 9, various topics are discussed that are important for public events. These topics will also be reflected in the report.
• After lesson week 3, field work will be carried out at the location of the adopted event.
• In teaching week 7, the assignment concerning the license must be submitted to the lecturer as a partial assignment. This application is from the relevant municipality where the event takes place (large or mega event)
• After the event has been approved by the teacher, the report can be started immediately.
• During week 10 and / or 11 the presentations are given.
• You will submit your report via BlackBoard no later than at the end of week 11 (on Sunday 23.59h).

Information sources and aids
• PowerPoint presentations
• Articles contained in the PowerPoint presentations.
• Books, articles, internet pages and blogs used in the PowerPoint presentations.
• In addition to the literature given with the various themes, you are also expected to search for your own sources. You can find a number of sources in Tio’s digital library.

Learning objectives
The learning objectives below are centra lto carrying out the practical assignment:

• The student is able to make an accurate analysis of public events * in different areas (processes, legal, etc)
• The student can make an action plan for public events and is able to optimally organize a location by, among other things, research and planning
• The student is able to manage a public event financially and to ensure proper cash flow.
• Based on a target group analysis and analysis, the student can develop a concept in line with the needs of the market, suitable for that target group and the market
• The student knows how to use the right communication channels to put a public event on the market.
• The student knows how to apply the legal (safety) requirements to public events
• The student knows how to make the right purchasing decisions with regard to the specific suppliers
• The student knows how to deal with risks in a correct way and knows how to manage them in the right way.
• The student knows how personnel and volunteers are involved in a public event
• The student knows the rules concerning staff and volunteers.
• The student knows how to make a correct evaluation of a public event and can describe the impact.

  • With public event is meant: sporting events, concerts, festivals, events and cultural events.
    Criteria Practical assignment

The general and assignment-specific criteria are described below. Before submitting your assignment please check whether the details meet the criteria given below. If the assignment details do not match the criteria set out below, your work will not be examined and you will be awarded an unsatisfactory score.

General criteria
• Arial 10 font
• Line spacing 1.5
• Page numbering
• Front page must include: your name, study programme, class, year and the Tio location.

• The English language is used correctly and there is a consistent and attractive layout and a clear structure.
• The sources used are reliable and are referenced in accordance with the APA rules.
• Put the assignment version on the front page. This is so that the assessor can tell whether this is the initial version or a resit.
• If the initial version was marked as insufficient, the student may resit the White Paper twice. The maximum mark awarded for resits is a 6.
• If the assignment details do not match the criteria set out below, your work will not be examined and you will be awarded a score of 1.
• If the presentation is not given and there is no new opportunity, it must be submitted on a digital video. There is no final assessment without the presentation.

Submission and assessment of the practical assignment

All written or digital assignments must be uploaded to the Blackboard of the course in question. The date on which it is uploaded becomes the submission date.

Assessment, fraud and resits
The assessment framework can be found on the course Blackboard page. You are assessed whether you have mastered the learning aims sufficiently, based on the learning aims themselves. The better you have mastered the learning objective, the better the mark you receive.

For further information concerning the practical assignment assessments, resits and fraud, please consult the Education and Examination Regulations (EER).

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