Sports Advertising

Question 1

Sooyan wants to study perceptions of sports advertising on a college campus. The student body at this university is 60% female and 40% male. He advertises for his study and there is a strong interest among the student body. He obtains statistically significant results and is looking forward to publishing them. However, after he has finished his study and two days before his project is due, he realizes that his sample included 70% males and 30% females.

In reference to the above scenario, answer the following questions:

• Does this represent proper quota or stratified sampling?
• What do you think Sooyan should do?
• List three research strategies each, you can use to follow both quota and stratified sampling.
• Using the University Online Library, find and summarize three articles. Focus on the methods they used to ensure representation.
• Do you think any of these methods are also applicable in research involving animals?

Question 2

Topic: Does online learning or traditional face-to-face learning lead to higher academic performance?

My working position: Online learning leads to higher academic performance compared to the traditional face-to face learning

In this assignment, you will compile and submit an annotated bibliography of the potential sources you will use for your final paper.

Your annotated bibliography will consist of:

• A minimum of five scholarly articles.
• The reference for each of the sources you are considering for your paper.
• A brief summary of the article.
• An explanation of how this source relates to your thesis. Describe how it either supports the thesis of your position or how it presents a counterargument to your thesis.