Sponsorship Deals

Question 1

The Assistant Athletic Director of your athletic department asks for your advice regarding sponsorship deals she is contemplating. She has to choose between the following: a 15-year sponsorship paying $100,000 per year, a 15-year sponsorship initially paying $75,000 per year and increasing 5% each year, and a 15-year sponsorship initially paying $45,000 per year but increasing 12% each year.

1. Determine the present value of each year for each proposal, as well as the total present value of each proposal.

2. Which proposal should the marketing director choose and why?

3. What questions should the athletic department and about the potential sponsors should she contemplate?

4. How do these questions affect the decision? Fully explain your answer.

Assignment should be 3-4 pages, Time New Roman fot with 1-inch margins.

Support your statements with evidence from your research. Cite and reference your sources in APA style.

Question 2

Your assignment is to combine the problem statement, purpose statement, and research questions into a single document and apply all requested changes and integrate improvements based on feedback from your professor.

Length: 2-3 pages, not including title and reference pages

Your work should demonstrate thoughtful consideration of the ideas and concepts presented in the course. Your response should reflect scholarly writing and current APA standards.


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