Specialist Group

This assignment is about sales and marketing! Select one alcoholic beverage, and one non-alcoholic beverage that you like, and create a sales and marketing plan for both. Your plan should include marketing techniques, as well as an enticing and convincing plan to sell these beverages to as many customers as possible. Think of how Red Bull or Five Hour Energy drinks became empires. How did they do it? It’s all sales and marketing! Your paper should be at least 1000 words. A separate source citation page should be included at the end of your work.

1. What is the ethical issue for your focus? Clearly pose the ethical question at the onset of the paper.

Question: Should professional Baseball players be able to take androgen receptors if they reach the age 30 years old in their career?

2. Relate specific examples from either movie. This should not be the sum of your paper or the bulk of your writing. Movie: The Two Escobars (2010) documentary-movie.com/the-two-escobars/

3. Tie it in with class. Cite arguments for and against along with a summary of the ethical viewpoints for each of these arguments.

• Argue all 5 ethical lenses on the PRO side of your question with 2 arguments per lens. Utilitarian lens need have only one weighted argument

• Argue all 5 ethical lenses on the CON side of your question with 2 arguments per lens. Utilitarian lens need have only one weighted argument

• You may choose do argue the lenses in order and mix the pro and con, similar to the debates if you wish. 4. State the implications which you feel this issue has for the sport management field/industry. State what your solution or viewpoint would be and why.

5. Cite at least 4 sources, 3 of which must be sources outside of course material. For this paper, it is not necessary to cite the movie. However that may be an in-class source if you wish

. 6. Use APA format