Software Package

For each case, your analysis should be from two to three paragraphs in length and should not exceed one page.

Case 1 (20 marks)

Amazon is an example of very successful online retailer. Their business model has expanded from simply selling books online to being the online retailer for everything on the Internet.

1. What is the main business model for Amazon? (5 marks)

2. Explain each of the eight elements of their business model. (15 marks)

Case 2 (30 marks)

Read “The Apple Watch: Bringing the Internet of Things to Your Wrist” in your Lesson 2 reading (Laudon & Traver, Chapter 3, pp. 107−109), then answer the following questions.

1. What are the potential benefits of wearable technology? Are there any disadvantages? (10 marks)

2. Search the web and find three examples of IOT technologies. List them and explain what these technologies are based on. (10 marks)
3. What are the benefits of IOT? (5 marks)
4. If you were an e-commerce manager, would you adopt any of these technologies, and why? (5 marks)

Case 3 (20 marks)

Yup Inc. is a large grocery retailer looking to expand their reach by offering their customers the option of grocery shopping online. The business serves a wide range of customers, and offers more than 1,000 items in 15 locations across Alberta. You have been hired as the project leader to develop their e-commerce system. The CEO needs to know the options available for building the e-commerce site and what technologies should be adopted.

1. Consider your options for building the site in-house with existing staff or outsourcing the entire operation. What recommendation best fits best the company’s interests? Explain why and support your analysis with clear arguments. (10 marks)
2. Which e-commerce suite software package would you choose and why?
   (Your answer should be based on the nine key factors presented in your Lesson 2 reading, Laudon & Traver, Chapter 4, pp. 219−220). (10 marks)