- Choose two social media marketing tools to research. In your discussion post, provide a list of the functionality these produce in terms of:
A- Personalizing experience
B- Understanding customers
C- Engaging customers
D- Impacting customers
E- Customers conversion rate
- What are the major ethical and legal issues that the companies you researched are facing? How should policy makers address these issues?
- How can companies increase their marketing effectiveness using social media or digital marketing?
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