Module 6: Asking Questions to Connect Overcoming Personalities (70 Points)
Chapter 7 introduced Dr. Marston’s four categories of people that sales people will likely encounter.
These include the following:
- Driver or Dominant
- Influencer or Influenced
- Steady Relator or Steadiness
- Cautious Thinker or Conscientious
This CT assignment will have two parts.
Part 1: Prepare a brief summary of each of these personalities. In addition, analyze which of the personalities would be the most difficult to work with during the sales process.
Part 2: Brainstorm ideas for dealing with these different types of personalities.
Your submission should be a 2-3 page essay and include Parts 1 and 2 of this assignment. Follow APA guidelines with proper citations and references.
MUST HAVE TITLE AND REFERENCE PAGE NOT INCLUDED IN PAGE LENGTH REQUIREMENT!
MUST HAVE RUNNING HEADER AND SECTION HEADERS IN APA FORMAT
2-4 APA REFERENCES AND REFERENCES PAGE
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