The signature assignment for this course will be a 5-8 page (excluding cover page and references) research essay. This essay should take the concepts you wrote about in the Case Assignment and evaluate their position in an Integrated Marketing Campaign. Your goal is to analyze the effectiveness of the chosen concepts and make an argument to support how it fits into the entire sales and marketing strategy. (Hint: review the SLO and concepts from each module to assist in the Signature Assignment). You should use a minimum of 4-6 academic sources in support of your Signature Assignment. Must be double-spaced with 1-inch margins, typed in 12-point Times New Roman Your essay should have a cover page and references page Essays should be proofread for spelling and grammar mistakes Although not graded, essays should be in APA style You must cite all texts used, including page numbers to avoid plagiarism. Your essay must have a thesis statement and conclusion that
are both supported by research. If you do not turn in your assignment before the deadline, points may
be deducted from your score for tardiness.
are both supported by research. If you do not turn in your assignment before the deadline, points may
be deducted from your score for tardiness.
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