Reflective Journal: Superforecasting

Assignment 1 Details

Prior to beginning work on this assignment, read Chapters 1 and 2 in Superforecasting.

Part 1:  After reading the assigned chapters of Superforecasting this week, write a reflective journal of the three most important take-aways contained in the 2 chapters. Your journal should be between two to three pages.

Part 2: Two pages

• Identify three variables in the income statements that the bank may be interested further researching to learn more about its customers.
• Develop a frequency table, a bar chart, and a pie chart using variables in the income statements for your bank.
• Analyze the table and charts to find the most useful information for communicating information about the bank’s customers.
• Summarize your analysis and results, including how the charts were useful in your research.

Imagine that you are hired as a data analyst for a bank, BANK OF AMERICA. The bank would like to learn more about its customers’ spending and banking habits to identify areas of improvement. You have been asked to review the bank’s income statements over the last 5 years and identify trends that will allow them to better understand their customers.

Review Bank of America’s annual income statements from the last 5 years (attached)

Identify three variables or categories that the bank may be interested in further researching, such as sales or revenue. Using these three variables or categories, build a frequency table, a bar chart, and a pie chart using Excel. You will be using the same three variables in each table and chart, so the same data will be displayed in three different formats.

After creating the three tables, which of the tables and charts do you find most useful for communicating information about the bank’s customers? Write a brief case report summarizing your analysis and results.