Question 1
You are the marketing manager for an organisation. Briefly describe the organisation, its products or services and its current markets. Identify two opportunities to enter new market, with current or new products and two opportunities to introduce new products to your current markets. Analyse and document these opportunities in terms of:
– their potential contribution to your organisation’s business
– their fit with your organisation’s goals and capabilities
– likely impact on your current business and customers
– external influences on the financial viability of each opportunity
– probable return on investment
– changes needed to current operations
– changes needed to maintain current quality of customer service
– resources required to make the necessary changes Communicate your findings and recommendations to the key stakeholders in your organisation in 1,500–2,000 words.
Question 2
Compare & contrast the definitions and meanings of decision support systems (DSS), business intelligence (BI), and business analytics (BA). Explain why it is so difficult to have one definition of each. Finally, draw (use any software or scan something hand-drawn) a conceptual model of how the ideas fit together in your mind.
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