(1) a proposal for a public advocacy strategy or campaign.
2) a summary proposal for an advocacy campaign or an analysis of an existing campaign in the public or private sector.
creating a fact sheet showing understanding of the issue; “branding” the issue;
mapping out possible supporters and detractors; ascertaining if there is an effective coalition to support the issue;
defining a possible media campaign; monitoring progress on the issue; a plan to evaluate the effectiveness/impact of the campaign.
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