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You are required to experiment with Google Trends and evaluate search terms that are on the decline, and ones that are on the rise! This assignment is flexible in that you can choose to modify the search criteria to a number of years and by category etc. You will be awarded marks by simply demonstrating you can use, and evaluate, the online information system.

After you have played around with the system, I want you to identify trends that are on the decline, or increasing in popularity. For example, if you type ‘DVD’ in the search box you will see that it is on the decline, meaning people don’t search for DVD anymore. This makes sense to us savvy IT experts because we know the DVD has been replaced by Blu-ray and other technologies, although DVD’s are still used it’s not as popular as before. See Figure 1 below for a screenshot of my great work!

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