You are required to experiment with Google Trends and evaluate search terms that are on the decline, and ones that are on the rise! This assignment is flexible in that you can choose to modify the search criteria to a number of years and by category etc. You will be awarded marks by simply demonstrating you can use, and evaluate, the online information system.
After you have played around with the system, I want you to identify trends that are on the decline, or increasing in popularity. For example, if you type ‘DVD’ in the search box you will see that it is on the decline, meaning people don’t search for DVD anymore. This makes sense to us savvy IT experts because we know the DVD has been replaced by Blu-ray and other technologies, although DVD’s are still used it’s not as popular as before. See Figure 1 below for a screenshot of my great work!
F igure 1: DVD not as popular as it once was
Specific Requirements
- Create a Word Document, preferably using Microsoft Word, and ensure that the title is your Name and Student Number
- Using Google Trends, identify TWO search terms – which should be pieces of technology, or something relating to IT, that are on theDECLINE (decreasing in popularity) – you can’t use DVD by the way! You need to provide evidence of this decline by providing a Print Screen for each item found (just like I’ve shown in Figure 1 on page 1).
- Copy the DECLINE Print Screens into the document you created in Step No.1, and underneath each item that is on the decline, briefly provide a reason for this decline in popularity in your opinion (it doesn’t need to be referenced, your opinion is sufficient defence).
- Using Google Trends, identify TWO search terms – which should be pieces of technology, or something relating to IT, that are on theINCREASE (rising in popularity). You need to provide evidence of this rise in popularity by providing a Print Screen for each item found (just like I’ve shown in Figure 1 on page 1).
- Copy the INCREASE Print Screens into the document you created in Step No.1, and underneath each item that is on the increase, briefly provide a reason for this increase in popularity in your opinion (it doesn’t need to be referenced, your opinion is sufficient defence).
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