Pricing levels

Objective:Write a persuasive email.

The scenario:

You own a computer retail store located near a local university campus (give the store any name you want). You have sold fewer PCs in recent years due to the strong demand for Macs among university students. You will write a sales letter/email to reach all students living on campus.Your goal is to encourage students to purchase PCs at your store.

You should do online research to help you contrast PCs with Macs and identify pricing levels. In the sales letter, attempt to show students the advantages of PCs compared to Macs and get them to take specific steps to learn more about them and potentially purchase a PC at your store.

Follow the guidelines and components for persuasive messages in “Chapter 10: Persuasive Messages” in the textbook.Pay particular attention to the “External Messages” and “Mass Sales Messages” sections of this chapter as they provide some examples and techniques that you may want to incorporate into this assignment.

 

Question 2

Two of the standard forms of business writing you may practice in business writing are the following:

• the business letter.

• The memo .

For video discussions and explanations of letters and memos, click each link.

When you have completed your review of these forms of business writing, do the following:

1) Choose one of the sites that you reviewed.

2) In a paragraph of about 100 words, explain two or three key elements that the web site notes about a specific form of business writing (identify whether you are discussing letters or memos). Please indicate if you noted something that surprised you or you disagreed with based on your own career experience with the type of business writing you discuss.