our boss has just given you an important, high priority assignment. The company’s core business
product has shown steadily shrinking profitability and you’ve been asked to address the problem by
coming up with at least two new pricing techniques. Your boss will meet with you at the end of the month
to hear your proposal. Prior to the meeting, your boss would like to see a brief Memo that outlines your
proposal and explains the impact it will have on units sold and profits.
Instructions
Develop a Memo of 2 to 3 pages for your boss. As a Memo is a succinct business communication, it is
helpful to work through your ideas before writing the document. To prepare in this way, make notes,
using the prompts in the Sample Outline provided at the end of these Instructions. When you are ready
to proceed with writing your Memo, use the same Sample Outline to structure the sections of your
Memo document.
Professional Formatting Requirements
Your assignment should follow these formatting requirements:
• Typed, double-spaced, professional font (size 10-12), include headings and subheadings, with one-inch
margins on all sides
• In place of a Cover Page, provide the following heading at the top of Page One of your Memo:
TO: Insert Professor’s Name
FROM: Insert Your Name
DATE: Insert Date Submitted
• Include a References page that enables the reader to locate original sources. Application and analysis of
course materials and resources are expected, and additional research is welcome
• The References page is not included in the required length
Academic Submissions and Evaluation
RE: Assignment 3 – Price Discrimination Memo
JWI 515: Managerial Economics
Academic Submissions and Evaluation
Page 2 of 5
Price Discrimination Memo – Sample Outline
Use the following Outline of sections to organize the body of your Memo. Use the underlined headings as
section headings in your document. Use the prompts in each section to make sure you include the
required content.
TO: Your Instructor
FROM: Your Name
DATE: Submittal Date
Introduction
Describe the contents of the memo
Product or Service
Briefly describe your product or service. (Address the prompts below)
What utility or benefit does it provide to consumers?
Has your company offered this product or service in the past?
Which competitors offer the same or similar products or services in the market?
How has you company tried to stay competitive in the past?
Price Discrimination Proposals
Briefly describe one price discrimination technique that you will use. (Address the prompts below)
What is the current price? What will the new price be?
How will this technique generate more profits?
Briefly describe a second price discrimination technique that you will use. (Address the prompts below)
Answer the same questions as above for this technique
Impacts on Market Demand
Explain and quantify how your proposal will impact sales within the first three months.
o Quantify using your assumed logic and consider displaying the impact in a data table. If actual
data is not available or not permitted by the company for use in this assignment, you may use
hypothetical trends or data, based on your understanding of similar companies in the industry.
RE: Assignment 3 – Price Discrimination Memo
JWI 515: Managerial Economics
Academic Submissions and Evaluation
Page 3 of 5
Explain and quantify how your proposal will impact sales within eighteen months.
o Quantify using your assumed logic and consider displaying the impact in a data table. If actual
data is not available or not permitted by the company for use in this assignment, you may use
hypothetical trends or data, based on your understanding of similar companies in the industry.
What could the company do differently, as a result of the increased sales?
Conclusion
References
JWI 515: Managerial Economics
Academic Submissions and Evaluation
Page 4 of 5
RUBRIC: Assignment 3: Price Discrimination Memo
CRITERIA Unsatisfactory Low Pass Pass High Pass Honors
- Describe the
product or
service and its
history, using
appropriate
economic
terminology.
Weight: 25%
Product or
service is not
described using
appropriate
economic
terminology,
and/or the
product or
service history
and the
competition are
not described.
Product or service
is partially
described using
appropriate
economic
terminology. The
product or service
history and the
competition are
also partially
described.
Product or service
is sufficiently
described using
appropriate
economic
terminology. The
product or service
history and the
competition are
also sufficiently
described.
Product or service
is thoroughly
described using
appropriate
economic
terminology. The
product or service
history and the
competition are
also thoroughly
described.
Product or service is
exemplarily described
using appropriate
economic terminology.
The product or service
history and the
competition are also
exemplarily described. - Provide at
least two
specific
proposals for
price
discrimination
and explain
how the
technique will
generate more
profits.
Weight: 30%
Specific
proposals for
price
discrimination
are not
provided, and/or
the student has
not described
how the
proposal will
generate more
profits.
One specific
proposal for price
discrimination is
provided with
partial detail,
and/or the student
has partially
described how
the proposal will
generate more
profits.
One specific
proposal for price
discrimination is
provided with
sufficient detail
and the student
has sufficiently
described how
the proposal will
generate more
profits.
Two or more
specific proposals
for price
discrimination are
provided with
thorough detail
and the student
has thoroughly
described how
the proposal will
generate more
profits.
Two or more specific
proposals for price
discrimination are
provided with exemplary
detail and the student has
exemplarily described
how the proposal will
generate more profits. - Explain how
implementing
your proposal
is expected to
impact market
demand.
Weight: 25%
Proposal’s
impact on
market demand
is not explained,
including sales
for the first three
months and
within twelve
months. The
student has not
explained what
increased sales
would enable
the company to
do differently.
Proposal’s impact
on market demand
is partially
explained,
including sales for
the first three
months and within
twelve months.
The student has
partially explained
what increased
sales would
enable the
company to do
differently.
Proposal’s impact
on market
demand is
sufficiently
explained,
including sales for
the first three
months and within
twelve months.
The student has
sufficiently
explained what
increased sales
would enable the
company to do
differently.
Proposal’s impact
on market
demand is
thoroughly
explained,
including sales for
the first three
months and within
twelve months.
The student has
thoroughly
explained what
increased sales
would enable the
company to do
differently.
Proposal’s impact on
market demand is
exemplarily explained,
including sales for the first
three months and within
twelve months. The
student has exemplarily
explained what increased
sales would enable the
company to do differently.
JWI 515: Managerial Economics
Academic Submissions and Evaluation
Page 5 of 5
CRITERIA Unsatisfactory Low Pass Pass High Pass Honors - Student
writes a good
Conclusion;
makes good
use of
Sources
(References)
Weight: 10%
Poorly written or
no Conclusion;
minimal or no
Sources are
used.
The Conclusion is
partially
adequate; some
appropriate
Sources are used
in a few parts of
the paper.
The Conclusion is
satisfactorily well
written; multiple
Sources are used
in the paper.
The Conclusion is
very well written;
Sources are
numerous and
used effectively in
the paper.
The Conclusion is
excellently written;
Sources are numerous
and used in an exemplary
fashion throughout the
paper. - Clarity,
logic, writing
mechanics,
and
formatting.
Weight: 10%
Multiple
mechanical
errors; much of
the text is
difficult to
understand or
the text does
not flow; fails to
follow
formatting
instructions.
Several
mechanical errors
make parts of the
text difficult for the
reader to
understand; the
text does not flow;
the discussion
fails to justify
conclusions and
assertions.
More than a few
mechanical errors;
text flows but
lacks conciseness
or clarity;
assertions and
conclusions are
generally justified
and explained.
Few mechanical
errors; text flows
and concisely and
clearly expresses
the student’s
position in a
manner that
rationally and
logically develops
the topics.
Few to no mechanical
errors; text flows and
concisely, clearly, and
exemplarily expresses the
student’s position in a
manner that rationally and
logically develops the
topics
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