This project should be in essay form. Not in Canva or Google slides. Do a word doc. It should look like and read like a formal report that you would present to a supervisor or client. You can use bullets to highlight key information. Also, use headers if need to be to help transition topics and sections. Here is an outline you can follow:
Cover
Table of Contents
Research Methodology – what you did and how you did it
Social Media Audit
What you did – how/when you communicated with them and results
Findings
Recommendations
Website Audit
Findings
Recommendations
Conclusion
Choose a corporate organization (Braves – MLB team) and follow them on all of their social media and digital platforms, including visiting their website for content updates.
Between now and when the assignment is due, engage with them, synthesize their communication to determine their social media strategy, including their goals and tactics, identify their website and ad keywords as best you can, and their target audiences. Private message them with questions when and where appropriate.
-Do they respond? If so, how quickly?
-Were you satisfied with their response and response time?
Monitor their engagement and identify which posts, tweets, blogs, and/or podcasts are more engaging than others and why.
-Do these follow a pattern? Identify their organic and paid digital and social media activities.
-Do they support the goals you were able to discover?
Monitor and report the number of ads you receive on your desktop and mobile devices after visiting their website or clicking their social posts or blog posts.
- How often did you receive them?
- Were they targeted at you specifically, or were they generic in nature?
• Did they move you to the action they intended?
Create a final professional report that details your research and your experience. You CAN use work from Module 4. It should have a cover page, a table of contents, and your findings. In the conclusion of your report, please include your thoughts and opinions on what you would have done the same or differently if you were the digital and social media manager for the organization, and reflect on your experience with this assignment. This assignment should be at least six pages but no more than 15.
More details attached on format, etc
Semester Project One, you are going to choose an organization and it could be a corporation.
It can be a sports team. It can be a college university, could be a nonprofit association. And in the semester,
But you’ll also engage with them to the extent that it’s appropriate. You don’t want to be spamming them. But if you Facebook message them or if you tweet them,
yes, I still say tweet. response from something.
So it’s going to make you that much better. We’re also going to be looking at things. Identify some of their paid and organic social activities. You know, paid is an ad or sponsored.
Organic is just social posts. Are they different? Once you start following them, are you getting their ads? And if you’re getting their ads,
are they relevant to you? Are you their target market. That’s fine. audit on your chosen corporation.
A two or three page paper isn’t going to cut it on this one. I am looking for a professional report from a social or digital media audit. And what that means is you’re going to deep dive on all of these and,
you know, the platforms that you… Your thoughts and opinions in how all of this made you feel and what you would do the same or what you would do differently if you were the digital and social media manager for this organization.
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