Mobile Marketing Strategy

Kim owns two very successful jewelry stores. However, their website is not mobile-friendly and she has done little in terms of mobile marketing. Your task is to help Kim create a mobile marketing strategy using the four steps in the mobile marketing process as described in the text. Provide
specific examples that pertain to Kim’s business when designing your strategy.
Compose a 3–5 page essay (also includes a title and references page) using correct grammar, spelling, and APA 6th edition format and citation style addressing the following:

1. Describe the opportunity phase of mobile marketing process applied to Kim’s business.
2. Describe the optimization phase of mobile marketing process applied to Kim’s business.
3. Review the advertising phase of mobile marketing process applied to Kim’s business.
4. Describe the analysis phase of mobile marketing process applied to Kim’s business.
5. Provide final recommendations and conclusions that pertain to Kim’s business.