Medical Group

Question 1

Please develop a marketing plan for Palos Medical Group, a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist (eg., newspaper article, journal). The marketing plan must include a cover page, reference page and must be completed using Microsoft PowerPoint.

Please answer the following items in your marketing plan:

1. Organizational Summary – Explain why the company is in trouble
2. Analysis of the External Environment – (Public perception, economy)
3. Threats and Opportunities
4. Marketing Goals and Objectives
5. The Target Market
6. Competition – List possible competitors
7. Marketing Strategy
8. Action Programs (Marketing tactics)
9. Budgets – How much money do you think this would cost?

Question 2

Create either a 2- to 4-minute podcast, a 15- to 20-slide Microsoft^® PowerPoint^® presentation, a 1- to 2-minute video, or other presentation on the interaction and influence among leadership tactics according to the following criteria:

• Explain power and compare how it relates to leadership
• Analyze the five sources of power
• Summarize the relationship between influence and power
• Determine how relationships between leaders and staff affect influence and power

Cite a minimum of two references other than the text.

Format your assignment consistent with APA guidelines.