Marketing Strategy

Mastery Assessment
Instructions
Applying the Marketing Mix to Honeylu’s Coffee
Above this assignment, read the HoneyLu’s Coffee Case File resource. Read and watch the information given to you about creating a positioning statement and about the 7Ps inside Stukent. This assessment is open book and open note so you can have your Stukent information open on another browser as you complete the assignment.
Unit 1 Assessment: Act as a Marketing Consultant to Honeylu’s Coffee
Please read the information in Chapter 1 of Stukent about positioning statements and the 7Ps.
For this assessment, we are pretending that the owner of Honeylu’s Coffee has hired you as a marketing consultant for the coffee shop.
Professor’s Note: Do not contact the business for this project. You have enough information here and on the internet to answer these questions about the business (the Prosper location has closed but we are still going to answer the questions).
Task 1: Research Honeylu’s Customer and write a Positioning Statement

1. Use the information provided to you about Honeylu’s coffee in chapter 1.
2. Use the internet or your mobile phone to find behaviors for Honeylu’s target market.
3. Write a positioning statement by completing this sentence about HoneyLu’s target audience:
   Honeylu’s customer is a __ who needs _, likes ___,
   and prefers ________
   Task 2: Invent a New Drink that follows the 7 Ps
   After reading the information given to you about Honeylu’s Coffee, write your description of a new product that you could propose to Honeylu’s owner that satisfies the marketing mix for their target audience by answering these questions:
   Question 1) In complete sentences, list and describe the definition of the 7P’s according to our textbook. Next to each answer please put where in Stukent you found the answer (for example: I found this answer in the video. I found this answer in the Resources section. etc.).
   Next to your definition of each of the P’s, write about each one of the P’s as it pertains to HoneyLu’s Coffee.
   I did price for you so you could see any example:
   “Price.” Price is the amount that is being charged for a good, service, or idea (Chapter 1 in Section 1 of Stukent).
   The price for my new product for HoneyLu’s is $_______.
   Question 2) After writing your definitions of the 7 P’s, and discussing how they apply to HoneyLu’s, write your description of a new product that you could propose to HoneyLu’s owner that satisfies the marketing mix for their target audience (Hint: You must use the 7P’s in your answer as you discuss why you are making this specific product).
   Professor’s Note: If you do not have the required textbook references, you will not receive points for this assessment.