For this project, you will assume the role of product owner for a line of trendy sneakers. This line has been on the market for a while now and has reached maturity. You need to increase sales, and you are weighing your options. You need to generate new promotional material and/or strategies and you’ve also considered introducing new styles and features and targeting new audiences.
Write a ~1500-word report, using MS Word or Google Docs, covering the below-listed points. Follow the APA format and style guidelines for this assignment.
Ensure your report contains the following elements:
Describe your brand personality. Consider what sets it apart, what people love about it and what has enabled the line to remain current enough that it has survived to enter maturity in a very competitive market.
Create your digital/buyer persona. Be sure to include the following aspects:
Who is the ideal customer for your sneaker line? Describe demographic information, purchasing habits, hobbies, fandoms for sports, music, arts, gaming, etc.
What other brands do they shop? Are they brand loyal or do they like edgy new products?
How much time do they spend online? Watching streaming services? Listening to music (and through what method)?
Now that you’ve created your persona, describe your solution to help increase sales of the sneaker line.
Outline the basic advertising component of a promotional plan. Who will you target, what advertising channel(s) will you use, when will it run and for how long?
Generate a basic advertisement for use in social media – with a headline, promotional copy that describes your offer, image(s), and a call to action to use in your promotional plan using CanvaLinks to an external site. or another software you may prefer.
Tips for advertising:
Be creative! Words can be art too. Explore a variety of fonts and placement of text.
Less is more! You don’t need to fill all the space. Draw attention by using fewer elements that are interesting to your audience.
After creating your advertisement, save and add it to the document.
In addition to changing your advertising, what are your other strategies to increase sales and re-energize your trendy sneaker line?
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