Marketing Mix

You are applying for the role of Marketing Manager within [one of the organisations given below] and as part of the interview process you are required to discuss the concept of marketing as well as its role within the organisation. Further to this you will have to explain how marketing interrelates with other functions within the business.

This will be a 10-minute presentation as part of the interview. Your presentation should cover the following:

1. Introduction to the concept of marketing, including current and future trends.
2. An overview of the different marketing processes.
3. Explanation of the role and responsibilities of a marketing manager in the context of the organisation.
4. An explanation of how marketing influences and interrelates with other functional departments of the organisation.
5. The value and importance of the marketing role in the context of the organisation.
6. Conclusions that emphasise the significance of having effective interrelationships between different functional departments.

 

Submission Format for Task 1:

1. The submission is in the form of a 10-minute individual PowerPoint presentation and 5 minutes allocated for questions on the given date. This will be recorded for evidence of submission.
2. The recommended word limit is 1,000 – 1,500 words, including speaker notes, although you will not be penalised for exceeding the total word limit. All work must be supported with research and referenced using the Harvard referencing system.
3. Students have to be in Business formals for the presentation.
4. Students can choose to RECORD a video presentation. Attire remains business formals. But, will lose marks as they wouldn’t have the Q&A from the teacher and fellow students. That’s why in class presentation is recommended.
5. Video files recorded should be in MP3 /MP4 format only.

TASK 2: (Covering Learning outcome 2 & 3)

With reference to TASK 1, you have been appointed as the new Marketing Manager for [same organisation]. The first objective you have been set is to research the competition and produce a marketing plan based on your findings. This assignment has two parts:

Part A: Compare how [your organisation] and [its competitor organisation] use the various elements of the 7Ps marketing mix. This will be submitted as a briefing paper for the marketing team.

The briefing paper will explain how the marketing mix and marketing process is used to achieve business objectives, relating to the two chosen organisations. This research will inform your situational analysis and enable you to formulate marketing goals and objectives for your organisation based on the comparative findings.

Part B: Produce a marketing plan to meet marketing goals and objectives. The marketing plan should include all elements of the 7Ps marketing mix, with an action plan and measures for monitoring and evaluating progress and meeting of goals and objectives.

CHOICE OF ORGANISATION

Sector	Organisation 1	Organisation 2
Oil & Gas	British Petroleum	Royal Dutch Shell PLC
Supermarket	TESCO	Sainsbury’s
Apparel	Marks & Spencer	Next
Banking	Barclays Bank	Lloyds Bank PLC
Coffee House	Costa Coffee	Cafe Nero