If I gave you a lolly pop and I told you it would disappear in 10 seconds, you’d eat it quickly, wouldn’t you? Same with an ice cream cone on a hot summer day…. Well in the nightclub business, you could do a bit of research and you’d learn that a very high percentage of nightclubs don’t make it past the opening; and of those that do, a tiny percentage make it to the end of the first year of operations… and of those that do… virtually none make it to 3 years… So, what’s going on with Marquee?
What are some of the factors that contribute to its longevity? Is this dumb luck or strategy? And what are the elements of this strategy? You might wish to think about the product? service life cycle when you consider your response.

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