Lego Case Study

Who are Lego’s key stakeholders?
What are some of the short and long term issues facing the company?
What are the main strategic options for dealing with the most important of these issues?
Was the plan successful?
If not, what might have been done differently?
Could a SWOC/T or STEEP analysis have provided vital information? If so, how?
Since the case was published, what steps has Lego taken to readdress their strategic plans?
Think about concepts such as vision, mission and mandates.

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