To explore the significance of leadership and apply of strategic leadership concepts within an experiential service industry context.

You are required to write a 1400 word seminar paper, applying aspects of leadership theory to one of three case study leaders/organisations (see below).

You should critically analyse how these aspects have/ are influencing the outcomes (success/ failure) of the business

1. Select ONE case study leader(s)/ organisation from below:

Richard Branson: Virgin (Existing CEO)
Tim Smit: Eden Project (Executive Director & Co-founder)
Harriett Green/ Peter Fankhauser Thomas Cook (Past & present CEO)

2. Select TWO leadership concepts (from the list below) to focus on primarily in your seminar paper:

Business ethics & social responsibility
Entrepreneurship & Innovation
Management of change

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