Conduct a feasibility study to understand the opportunities and risks associated with the economic, legal, and governmental forces that could impact value creation in an international expansion or divestment initiative for the internship organization.
Understand the company by studying the brand, business reports, and product mix.
Describe the type and quality of product(s) or service(s) considered in the expansion or divestment.
Conduct a PESTLE analysis.
Conduct a competitive analysis. It’s best to consider all forces and their impact on
the feasibility of the initiative.
Explain how the politics (government), economics, and the legal environment
might be positively or negatively influenced, either directly or indirectly by the
social, technological, and environmental variables in the PESTLE analysis.
Make important judgments about the expansion project.
Explain why/why not and how the expansion or divestment project can/can’t be profitable.
Explain why/why not and how the expansion or divestment project can/can’t be operationally feasible.
Note any outstanding research and analysis needed to advance the feasibility study.
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