determine what these factors are, how likely they are to have an impact, and how significant that impact may be. Below is a few steps that would provide a quick visual representation of what this matrix may look like. Feel free to work outside these constraints 1. Transfer the Strengths and Weaknesses from the SWOT list previously completed to a matrix like the one seen below. Number each item as S1, S2, S3, etc., and W1, W2, W3, etc. Key Internal Factors Weight Rating Weight Score Strengths S1 – Market-share 10% 2 20% S2 – Current Assets 15% 4 60% S3 – Infrastructure 10% 3 30% S4 – Strong Strategic Partnerships 10% 3 30% Weaknesses W1 – Long-term Debt 20% 2 40% W2 – Employee Turnover 15% 3 45% W3 – Technical Obsolescence 5% 2 10% W4 – HR Support 15% 1 15% Total 100% 250% 2. Calculate an average score for each item. This will become the "weight" to be used in the next step. The total should be 100%. The higher the percentage, the more important the factor is. If you need to make minor adjustments to the score to equal 100%, do so. 3. Now that the opportunities and threats has been determined, and has been weighted according to their importance, each item should be scored on a scale of 1 to 4, with 1 = "not very well" to 4 = "very well." For each opportunity, ask the question, "How well do the organization’s current strategies take advantage of this strength?" and grade with the 1 to 4 scale. Repeat for the threats asking, "How well does the organization’s current strategies prepare for or avoid this weakness?" 4. Compute and note the weighted score for each item by multiplying the weight times the grade. For example, an item with a weight of 25% and a score of 2, the weighted score would be 50%. Add all the scores to get a total score for the EFE matrix.
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