Internal and External Information Search

Question/Prompt: Discuss the process of internal and external information search and its role in different decision types. What information sources do you think consumers use when acquiring one of the items listed below? Choose 2 items and compare and contrast the information source.

  • Movies
  • Restaurants
  • Homes or Apartments
  • Computer
  • Wireless Phone Provider
  • Smartphone
  • Tablet


Hawkins, D. I., & Mothersbaugh, D. L. (2016). Consumer behavior: Building marketing strategy (13th ed.). New York, NY: McGraw-Hill. ISBN: 9781259232541

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