Insuring Uber App

Question Description

  1. Who are Uber’s relevant market and nonmarket stakeholders in this situation?
  1. What are the various stakeholders’ interests? Please indicate if each stakeholder would likely support, or oppose, a requirement that Uber extend its insurance to cover the app-on gap.
  2. What sources of power do the relevant stakeholders have?
  3. Based on the information you have, draft a stakeholder map of this case showing each stakeholder’s position on the issue, its degree of power, and likely coalitions. What conclusions can you draw from the stakeholder map?
  4. Which of the stakeholders mentioned do you think has the most salience, and why?
  5. Based on your stakeholder analysis and map, what do you think Uber should do in response to the bill introduced by Susan Bonilla, and why?

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