References
Peng, M. W. (2014). Entering Foreign Markets. Chapter Five. In Global Strategy (3rd ed., pp. 154-186).
Peng, M. W. (2014). Growing and Internationalizing the Entrepreneurial Firm. Chapter Six. In Global Strategy (3rd ed., pp. 126-153).
Assignment instruction
- What should be some key considerations in thinking about where to enter a market?
- Also, do you believe Wal-Mart made an error in choosing to move to South Korea and Germany?
- What could they do differently?
- How can they do a better job of recognizing wants and needs before entering said market?
It’s interesting that they had to withdraw from South Korea which has the highest GDP in the world. Looks like a big miss on their part!
Remember to incorporate chapter text readings into this discussion as means for using the concepts that have been presented in the required readings.
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