Fundamental Concepts

Question 1

The percentage of high school students who drink and drive was 17.5% at the beginning of 2001 and declined linearly to 10.3% at the beginning of 2011.†

(a) Find a linear function f(t) giving the percentage of high school students who drink and drive in year t, where

t = 0

corresponds to the beginning of 2001

(t = 0).
f(t) =

−0.72t+17.5

 (b) If the trend continues, what will the percentage of high school students who drink and drive be at the beginning of 2019? 

Question 2

Please respond to the following: “Market Expansion and Drivers Management”

  • Interpret the importance of continually pursuing opportunities for growth within the health care marketplace, and identify expansion opportunities available to health care institutions through the use of Igor Ansoff’s Product-Market Expansion Grid. Provide support for your response.
  • Assess the critical pursuit of identity management and its role in helping health care entities build strong, recognizable brands. Provide at least two (2) specific examples of identity initiatives within a health care organization.

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