External Environment

STEP 1: Identify elements of their organizational strengths and weaknesses. Examine the external environment and identify trends that represent opportunities and threats. Enter the items identified in the appropriate places in the TOWS matrix above in Figure 7.1.

STEP 2: Then enter your responses in the appropriate places in the TOWS matrix above in Figure 7.1. (in Red are my examples), by matching one by one, the elements from the “Internal” axis (S or W) with ones from the “External” axis (O or T) and write them as action step (that is, actions the organization can undertake) at the intersections in the boxes labeled SO, WO, ST, and WT. Track the source of the ideas for the match within parenthesis.

STEP 3: Then type in your response in not more than 250 words for the following Question