Ethical Brand Perception

Article Review
This template is a guide that will help you complete your Article Review on “How Do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry” by Brunk and de Boer (2020). The first paragraph of your essay should be a brief introduction. In your introduction, you will need to introduce the topic of your essay and provide a strong thesis statement outlining the key points that will be covered in your essay. The key points are essentially the headings below and are also listed within the syllabus instructions. The thesis statement should be the last sentence of the introduction paragraph.
Research Problem and Questions
You should start your assignment by discussing the research problem. You need to state the research question listed in the article. When using a direct quote, you must use quotation marks with a proper in-text citation. This should be the only direct quote in your assignment. ***Remember, paragraphs need to be at least three sentences and every section requires at least one citation from Brunk and de Boer (2020).
Methodology
In this section, you will discuss the method used by the authors. Make sure you are specific about the methodology and include proper in-text citations. The correct format per APA 7th Edition for citations at the beginning of a sentence is: “According to Brunk and de Boer (2020),….” Correct citation when used at the end of the sentence: “(Brunk & de Boer, 2020).” ***Remember, paragraphs need to be at least three sentences and every section requires at least one citation from Brunk and de Boer (2020).
Findings
In this section, you will include the findings discussed in the article. You may include statistics in this section; however, you must also include a narrative on what the findings mean. A few reminders on language and spelling as it relates to APA requirements: Generally, academic writing uses the third-person. Remember, this is an academic essay, so you should leave out your personal opinions and experiences as it relates to the content. Avoid using contractions in academic writing. Instead spell out all words: Can’t = cannot; don’t = do not; won’t = will not; etc. ***Remember, paragraphs need to be at least three sentences and every section requires at least one citation from Brunk and de Boer. (2020).
Implications
In this section, you will include a discussion on the implications stated in the article that include what the results mean for consumers and brands. As a reminder, the only citations you should have in your article review are Brunk and de Boer (2020) since this is the only article you are actually reading. Any time you refer to researchers, research, the authors, the article, statistics, dates, etc., you need an in-text citation. Also, make sure you stay within the word count of 750-1000 words (not including your title page, headings, and reference) as graduate writing needs to be clear, concise and within the assigned requirement. ***Remember, paragraphs need to be at least three sentences and every section requires at least one citation from Brunk and de Boer (2020).
Implications for Specific Industry
In this section, you will include a discussion on the implications stated in the article of how this information could be used in an industry or organization of your choice. Think of how the impact of positive and negative brand messages can influence the consumers of this industry or organization based on the research in this article. Continue to avoid first or second person in this section and use a proper citation when sharing information from the article (Brunk & de Boer, 2020). You only need to use this article for reflection and do not need any additional research in this assignment.
Conclusion
Make sure that you always include a proper conclusion. The conclusion should be at least 3-5 sentences and should summarize what you discussed in your essay. Remember, this is not a restatement of the introduction paragraph and should not include your opinion or experiences. This assignment does require LopesWrite and your score must be below 20% with all work paraphrased and cited as needed. Ensure that your report is within this range before you submit.
 
References
Brunk, K. H., & de Boer, C. (2020). How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? A mixed method inquiry. Journal of Business Ethics, 161(2), 443–458. https://lopes.idm.oclc.org/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=141078312&site=ehost-live&scope=site&custid=s8333196&groupid=main&profile=ehost