The analysis should be in essay form (no bullets), and as comprehensive
and comprehensible as possible. It should answer at least one of the questions
below. Support your analysis with quantitative facts from the case and apply
the frameworks covered in the accompanying readings. Only use the attached
files as sources.
Questions for Elasto Therm:
1.Compare and contrast the Burstein’s management style. How have Nate and Julia’s motivations and involvement in the business changed over the years and what is influencing them now?
2.What should Elasto Therm do about their “go to market” strategy? Should they consider adding direct sales to support specific customers?
3.Which option for growth should they select?
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