Review the article “A Look at the e-Shopping Habits of U.S. and Chinese Millennial Then:
- Describe how this reflects the challenges and opportunities facing the global marketer.
- Describe at least two strategies for overcoming these challenges, and at least one strategy to seize the opportunities.
- Explain how the cultural differences impact the marketing plans and tactics in the United States and China?
- Locate at least one article on current international business news (e.g., Wall Street Journal, Forbes, and Fortune) about e-shopping and/or international marketing and relate it to the case.
- Describe the framework of analysis and research approaches that can be used to assess the opportunities presented by e-shopping globally (e.g., segmentation analysis, target market analysis). Then, address the following specific aspects of research:
- This case study used data collected from a telephone survey. Review the data and describe how useful you think this method was for this particular case study. • What additional method(s) would you recommend to expand on the existing data? Support your recommendation by providing an article or another case study that uses the method effectively.
- Describe at least one legal consideration that should be addressed when marketing internationally.
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