Economics for Global Decision Makers

Yahoo History
Yahoo! began as a research project at Stanford University. Jerry Yang and David Filo, who were Electrical Engineering graduate understudies at the time, founded it in January 1994 with a site called “Jerry and David’s Guide to the World Wide Web” (Robbins & Stylianou, 2003). Instead of a searchable database of pages, the Guide was a directory of various websites organized in a specific order. Yahoo! Inc. (Hurray) is a company that deals with electronic data disclosure, as well as backups, and was founded in 1995. (Church, 2015). With its search (Yahoo Search), correspondences (Yahoo Mail and Yahoo Messenger), advanced content items (Tumblr), and more than four verticals (Yahoo News, Yahoo Sports, Yahoo Finance, and Yahoo Lifestyle), the company focuses on illuminating, interfacing, and captivating its clients (Robbins & Stylianou, 2003).
Activities in the Field
In 2008, Yahoo lost 1% in rich media revenue, 1% in sponsorship, and 2% in advertising revenue. Yahoo has a market capitalization of $ 18.29 billion, while Google has $100.13 billion. Yahoo’s advertising business is rapidly worsening, with overall revenue down 13% in the second quarter of 2009. In 2008, Yahoo reported a net income of $424,298 million, lower than in 2006.
Economic Factors
The prevalence of economic uncertainty has impacted the functioning of technology-based organizations, resulting in revenue and sales losses. The current economic slump has severely affected the organization’s financial stability (Church, 2015). Customers to the Company adjust their purchasing and consuming power in response to changes in the industry’s economic structure (Robbins & Stylianou, 2003).

Social Factors
Alternative items’ potential for enhancement substitutes poses a significant danger. Late gains in innovation are driving a shift in customer preference. Rather than using PCs, more people nowadays use modern mobile phone devices or tablets to check their messages or get what they need (data, commodities, services), preferring the flexibility of being online whenever and wherever they choose (Church, 2015). Aside from the new innovative advancement to necessitate specific applications, the challengers’ sites and their separate administrations are various replacements.

Political Groups
Political forces have had a significant impact and influence on Yahoo. There is no assurance that any exchange or exchanges, including the detachment of the Alibaba stake, will be fulfilled. The potential dangers and instabilities include, among other things, factors influencing the attainability and timing of any such exchange or exchanges, including, without limitation, required outsider assents and administrative endoscopy. On the other hand, there are risks associated with acknowledging the usual advantages of any such exchange or exchanges to Yahoo and its stockholders; and hazards related to realizing the regular benefits of any such exchange or exchanges to Yahoo and its stockholders (Church, 2015).
SWOT Analysis
Strengths
Yahoo is the site with the most users. It covers a broader range of revenue-generating opportunities through adverts in Yahoo Mail. Due to its vast user base, it is the most potent marketing company. Yahoo is well-known for its massive email user base and yahoo answers, yahoo finance, and yahoo directory. Yahoo features powerful search engines, a web portal, and a shopping service (Robbins & Stylianou, 2003).
Weakness
According to the data survey given and filed in Form 10K, Yahoo’s search engine market share is merely 6%. Google has an 83 percent market share, with Baidu (6%) and Bing (4%) as immediate competitors in the search engine industry (Church, 2015). Other companies, such as CNN, MSN, Money Control, and others, provide mail services, news, financial data, shopping, and business directory services.
Opportunities
Yahoo has the most structured and authorized business directory, and its mobile users are growing in emerging countries. Advertising on the internet and social media has grown increasingly important, providing Yahoo with significant potential.
Threats
Yahoo Inc. is dealing with increased competition from China markets as well as cultural challenges in international markets. A growing number of companies are introducing new internet technologies. Threats to the industry have aided the firm’s aim of boosting innovativeness (Church, 2015). Because of the expanding importance of Bing and Google, the company has had to make rapid technological modifications to keep up with the competition. Furthermore, the data study helped highlight Yahoo’s market weaknesses, resulting in more outstanding strategic planning to expand the market base.
Future Use Predictions by the Firm
Yahoo has evolved into a guidebook for improved data disclosure for more than one billion month-to-month dynamic clients. The company will plan on expanding its interaction with its massive customer base. Yahoo will strengthen its item portfolio to emphasize the products most closely associated with the company and drive extensive clients, revenue, and business sector opportunities (Petravick & Gillett, 1996).
Yahoo’s Long-Term Strategy
Procedure evaluation is just as critical as technique definition since it sheds information on the efficacy and feasibility of the elaborate arrangements in achieving the desired outcomes. Administrators can also assess the current strategy’s applicability in today’s dynamic environment of economic, political, and technological changes. The final period of key administration is known as key evaluation (Church, 2015).
Future Adjustment Factors
Many departments and management sub-sections oversee Yahoo Inc’s system. The numerous departments feed information about various operations to the entire system. The departments each have their own set of aims and objectives to meet. Yahoo Inc. has technical professionals who can help with technical issues in various control systems (Church, 2015). Yahoo also has marketing units to help with industry advertising. Yahoo is based on shared ideals about employee interaction and is united by assuring effective marketing. The company’s general objective and goals are aided by the corporate structure, including numerous departments. The corporate system works well because it incorporates achieving predetermined goals (Petravick & Gillett, 1996).

References:
Church, T. E. (2015). Annual Report for 2014
Petravick, S., & Gillett, J. (1996). Financial reporting on the world wide web. Strategic Finance, 78(1), 26.
Robbins, S. S., & Stylianou, A. C. (2003). Global corporate websites: an empirical investigation of content and design. Information & Management, 40(3), 205-212.