The Great Recession started in 2007 as the U.S. economy was at a peak point.
Stage one, as the Recession begins the demand for your product or services reduce substantially. You need to determine the Market Equilibrium, the Margin Cost= Marginal Revenue. Analyze the Total Revenue from a 10% reduction in demand and how you would drive your Revenue to cover the total Cost, including Fixed Cost. Determine the price of your product and compare the peak price to the demand price as the economy slows.
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