Please go through the attached rubric table carefully before you start, this paper will be assessed on a 100-point scale based on the attached grading rubric table.
Part A: Present article “Beyond Income: Dynamic Consumer Financial Vulnerability” ATTACHED (50%grading)
After carefully reading the article you need to present
- the theory in 300 words
- methodology in 100 words
- main findings in a coherent way in 100 words
Part B: Applying your article knowledge to a company (40%grading)
Apply what you have learned from the article to a company of your choosing.
You should consider the following: - How can the managers of the company apply the knowledge from the article to their advantage? in 50 words
- What recommendations can you make to that company? In 50 words
Part C: Presentation (10%grading)
You will need to present your findings in one-page academic poster.
You should consider the following: - The poster should be visually stimulating using a variety of materials and creative use of colour, visuals and text.
- Your poster should include academic and organizational references where appropriate.
You will also be assessed by the following:
• Evidence of wider reading- business articles, business web-sites, journal papers and academic books.
• Learned new knowledge through investigation of real business and marketing examples.
• Development of wider insights, knowledge and understanding by carrying out critical analysis and application of relevant theory, concepts, tools and models.
• Extraction and effective communication of the key points arising from your reading of the article and its application to a company.
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