Dissertation Topics in Business

Dissertation Topics in Business, Marketing, and Management

MBA marketing dissertation topic ideas

1. In-depth comparative analysis of the main differences between the marketing strategies of branded products and marketing strategies for non-branded products.

2. When to use pop-up advertisements for effective marketing of products.

3. Effective use of celebrity endorsements in marketing products: Analyzing popular pitfalls that must be avoided.

4. Ethical issues concerning potential marketing methods that successfully influence consumers to purchase processed food.

5. A critical evaluation of the relation between direct marketing and creative advertising.

6. Assessing the unpredictability of consumer attitudes and behaviors during an economic crisis: The case of US consumers during the 2008-2009 economic recession.

7. Enhancing the viability and effectiveness of local marketing strategies in supporting global operations.

8. Examining the essentiality of performance measurement tools for marketing purposes in the context of attracting and retaining new customers.

9. The impact of national socioeconomic differences on marketing strategies during global expansion.

10. A comparative analysis of internet marketing and social media marketing: A detailed explanation of the major similarities and differences to support the development of relevant marketing techniques based on both social media and internet marketing.

11. Evaluating the link between successful marketing programs and negative undesirable consequences: The role of effective liquor advertisements on increasing alcohol consumption among teenagers and young adults.

12. The impact of social media marketing on traditional marketing strategies: Enhancing their compatibility and complementarity.

13. Relevant management and marketing skills for aspirant entrepreneurs.

14. Utilizing color and aesthetic variations as marketing incentives in the US apparel industry: A study of the ever-increasing apparel retail sales at TJX Companies.

15. Effective exploration of new markets for increasing a company’s market share: The role of social media networks and technologies.

Management dissertation topics

1. Exploring the influence of cultural factors in standardizing international human resource practices: A study of multinational subsidiaries operating in developing countries.

2. Examining the influence of ecommerce retailing on strategic management: A case study of eBay’s new practice of handling virtual goods without accepted ownership at the expense of the more traditional handling of physical products with accepted ownership.

3. Evaluating the process of developing an international human resource management framework that is responsive to local conditions and supports centralized control – A case study of decentralization, coordination and centralization solutions at Siemens.

4. An assessment of risk management challenges and the deficiencies of internal control mechanisms as the main causes of bankruptcy in financial institutions.

5. An exploration of hyper-competitiveness in modern business environments: Are companies increasingly becoming unable to develop accurate and systematic strategies due to the high rate of competition in contemporary business environments?

6. An examination of organizational development in the modern digital business environment: How Walmart Inc. is leveraging innovation and technology to fight emerging ecommerce giants.

7. An exploration of the factors promoting high rates of success in project management – client presentation methods of needs and expectations as a critical success factor in project management.

8. Analyzing the Chinese international business strategy for expansion: Have Chinese multinationals expanded to Africa in search of new markets or local resources?

9. Does globalization always lead to low performance among SMEs? A case study on the performance and export behavior of South African SMEs.

10. Do political instabilities cause management challenges that render company executives unable to manage and control the enterprise effectively? An evaluation of the need for more investment in negotiation skills and a greater focus on corporate diplomacy.

Human resource management dissertation topics

1. An evaluation of utilizing transformational leadership style for enhancing the creativity and innovativeness of a multinational corporation: A case study of DHL regional subsidiaries.

2. A comparative analysis on the relevance and importance of soft skills and hard skills in the modern turbulent workplace environment.

3. An examination of emerging employee monitoring challenges in modern organizations – Current organizational practices in virtual employee management amid COVID-19 pandemic.

4. Assessing the fundamentality of the HRM function in coping with developmental changes and disruptive technologies in modern firms.

5. A critical analysis on the relationship between organizational performance and workplace flexibility.

6. A comprehensive review of proper HR reactions to performance management outcomes: A proposal on how performance results can be utilized to upskill employees and cap wages.

7. A comparative analysis of employee retention trends in public organizations and private firms – The role of motivational factors and job satisfaction.

8. An objective study of the HRM’s motivational function as a product of employee retention, performance and job satisfaction.

9. An exploration of effective and efficient employee recruitment practices in modern organizations: The fundamental role of online digital platforms.

10. How should organizations respond to economic crises in order to attain sustainable operations in the long term? An exploratory study of modern organizations response to the COVID-19 pandemic through continuous employee learning, training and developmental support in efforts to improve sustainable employability of existing workers.

Dissertation topics on SMEs

1. The role of business education in supporting SMEs: Initiatives of business schools designed to support entrepreneurship by encouraging students to pursue business startups and ventures.

2. Analytical comparison of financial sources for SMEs – The sustainability of SMEs’ crowdfunding sources in low income and underdeveloped countries.

3. A foresight on sustainable economic growth and thus future success of SMEs: Research insights on tackling the globalization threats of marketing and resourcing in SMEs.

4. Proper integration of sustainable development practices in American SMEs in efforts to gain competitive advantage.

5. The viability of global expansion for SMEs – Exploring the contrast between the attitudes and perceptions of SME managers and owners versus research-informed perspectives on SME globalization drivers and hindrances.

6. Underutilized technological solutions for greater SME business growth: A case study of US SMEs utilizing social media advertising to enhance growth and increase revenue generation.

7. SMEs’ inefficiency in preventing occupational illness and workplace accidents as a product of poorly-adapted performance evaluation tools for assessing health and safety performance in SMEs.

8. The impact of radical innovation and disruptive technologies on SMEs: A case study of modern hi-tech SMEs using limited budgets to obtain higher conversion rate of innovation input into output.

9. The influences of ICT and entrepreneurship interactions on SME strategic influences – A review of external pressures advocating the adoption of cloud-based technologies in SMEs.

10. An examination of SMEs’ response to advanced manufacturing technology systems: Reconciling lean and agile manufacturing practices with technology and equipment effectiveness for sustainability of manufacturing operations.

Give you list of thesis topics on customer service

1. A quantitative assessment of relevant variables affecting the connection between the level of customer satisfaction and the quality of customer service delivery.

2. How does human resource management (HRM) employee training practices and policies promote or hinder organizational profitability? The need to design HRM training programs optimized for employee satisfaction.

3. The influence of customer service providers’ voice and gender on customers’ purchase behaviors, attitudes and decisions.

4. Examining the relation between ethical marketing campaigns and customer service amid economic recessions and downturns: Lessons from the Marks and Spencer’s ethical campaign during the 2007-2008 global financial crisis.

5. Improvement of customer service delivery through integration of virtual reality (VR) technology to service delivery practices – Evidence from scholarly research articles and literature.

6. A detailed analysis of resource availability and allocation for digital marketing plans and associated impacts on the quality of customer service.

7. An evaluation of customer service delivery aspects and practices that facilitate the attraction of new customers as well as their retention.

8. Assessing the latest artificial intelligence (AI) technologies that are disrupting traditional techniques of customer service delivery: The increasing adoption bots as virtual customer service agent.

9. A study to explore the adoption and proper integration of big data analytics in customer service delivery: Effective practices and strategies for improvement of service delivery quality.

10. Ascertaining the justification of inevitable conflicting relationships between free will and technology interactions – Violation of consumer autonomy by AI technologies.

Interesting dissertation topics in change management

1. Organizational flexibility, adaptability and agility during the devastating times of economic turmoil – Examining technological innovation in modern enterprises.

2. A study of gender-specific hindrances in modern organizational leadership: The case of modern women using male leadership styles to overcome leadership challenges.

3. Is it possible for all organizations to have the same level of resistance and reluctance to change? The relativity and measurement of change resistance levels in US companies.

4. An examination of technological impacts on sustainable revenue generation in mobile telecommunication companies – The emerging risk of free messaging and calling apps.

5. An assessment of the vital roles of middle-level managers in supporting organizational change management: The mediating roles for changing the organizational culture.

6. The impact of national cultures on organizational cultures in multicultural business environments and workplaces.

7. An investigation on the causes and motivating factors behind employees’ engagement in unethical conduct and unaccepted practices.

8. Management challenges in adoption of new changes: Evaluating effective organizational management strategies for change enforcement.

9. An objective study to evaluate the influences of technology and internet on organizational ethics.

10. The danger in assuming that if an employee satisfies the organizational needs, then it implies that the job satisfies the employee.

What are some project management dissertation topics?

1. An evaluation on the future of hiring practices and recruitment programs in the field of project management – Balancing the possession of general skills and specialized skills.

2. The impact of system dynamics and project management principles on humanitarian logistics.

3. A critical analysis of the maladjustments between organizational objectives and selected projects: The case of dividing responsibilities among a new technologically-motivated team.

4. An exploration of competence-based quality improvement through utilization of multi-project strategies.

5. The potential gains of practicing the principles of goal setting theory in project benefit management frameworks – effective determination of target benefits.

6. A study on the connection between collaboration satisfaction and emotional intelligence as a product of leadership styles in organizations.

7. Risk management in construction projects: An examination of potential benefits in utilizing agile management techniques.

8. The relative importance of project management in different industries – A comparison of construction companies and law firms.

9. A research study analyzing critical success factors of project management: Project managers’ possession of stress management and optimism skills.

10. A review of technological impact on project management – Research trends and recommendations for adoption.

What is a dissertation topic in human services?

1. An examination of ethical concerns in treating sexually-abused victims during childhood: The morality of therapists askance of pedophilic tendencies among adult victims.

2. An exploratory study into the unintended negative socioeconomic consequences of modern laws and legislations limiting the number of children within a family.

3. A review of marital norms and standards to cater for the needs of the rapidly-evolving concept of extra-marital affairs.

4. A research study on the causes and mitigation of youth recidivism among Boston adolescents and teenagers.

5. An evaluation of the capital punishment effects on the rate of crimes across the most insecure US states.

6. Assessing the level of democracy in democratic elections: The impact of mass media on electoral processes and final outcomes of an election.

7. Are some individuals more entitled to social services than others? A case study of supportive housing and healthcare services among American immigrants.

8. Examining the role of technologies in worsening existing social challenges – How pornographic content is promoting violence against women and incest.

9. Analyzing the impact of marital relationships, the emotional and psychological growth of children: Evidence from concubinary marital relationships.

10. An exploration of teenage drug abuse and addiction as a product of the intersectionality between peer pressure and depression.

Dissertation topics for marketing

1. The importance of public relations in customer acquisition and retention: A case study of the Nestle Company.

2. Effective online marketing programs for e-commerce retailers – A review of customer satisfaction and brand loyalty in Alibaba’s online marketing initiatives.

3. An evaluation of marketing ethics in corporate social responsibility (CSR) initiatives: The impact of sales-driven misleading advertisements on company reputation.

4. Analyzing strategic marketing on social media platforms: The marketing and advertising superiority of Facebook.

5. An assessment of irresistible incentives for customer attraction and retention – The importance of promotions, discounts and switching costs in shaping consumer perceptions.

6. Emerging trends in consumer attitudes and perceptions regarding online shopping and in-store shopping: A qualitative survey of Walmart customers.

7. A comparative analysis on the efficacy and relevance of cartoon characters and/or celebrity endorsements in marketing products and services for young customers.

8. Examining the collective impact of offline and online promotions on brand perceptions and organizational reputation.

9. The impact of cross-cultural marketing on business operations – Proposed application of a culturally-diverse marketing mix in the FMCG sector.

10. Evaluating the differences in the purchasing mannerisms of low-income and high-income customers: The interplay between pricing strategies and product quality.

Dissertation topics for international business

1. Evaluating the transitioning of organizational leadership from the management roles into enabling innovation – The balancing act of standardization and creativity for organizational leaders.

2. The responses and reactions of modern businesses to highly dynamic and globalizing business environment: Research evidence on how companies are enhancing competitive strategies.

3. International business challenges and limitations due to the nonuniformity of accounting procedures and standards: An assessment of practices and policies in the safekeeping and management of accounting records.

4. The effects of national policies and legislations on international business operations management – A review of public disclosure policies.

5. A legal and sociological analysis of waste management for globalized mining corporations.

6. The role of innovation departments in measuring the level of competitiveness and competition in a highly globalized operating business environment.

7. How can climate change policies be pursued through international business management? The case of power and knowledge management.

8. An examination of the qualifying and defining personal attributes and aspects of highly successful international entrepreneurs.

9. The implications of Hofstede’s cultural dimensions on the management of an international business: How to realign the organizational culture with the national culture.

10. The complexity of managing a globally diverse culture – An evaluation of best practices.

Dissertation topics for finance

1. An exploration of the generational aspect in adopting technological innovations in the financial sector: A case study of internet banking usage among millennials and elderly adults across the US.

2. An assessment of inconspicuous ethical issues and invisible financial risks inherent in alternative investment options – Revelation of transparency and liquidity challenges during the 2007/2008 global financial crisis.

3. An examination of financially-initiated ethical concerns in modern organizations – The act of balancing climate change policies and corporate social responsibility (CSR) in modern organizations.

4. An evaluation of national strategies for prevention and mitigation of future financial crises in the banking sector: A case study of the stress testing regime in UK.

5. Proposing a strategic and incremental method for demonetization of the global economy – How to realign internet banking with traditional use of banking services.

6. A review on current practices of corporate social responsibility (CSR) adoption: Should it be voluntary or mandatory?

7. A critical analysis on the financial performance trends of US banks – The effect of global risk exposures.

8. An inspection of the latest alternative investment vehicles for diversified investment options: The viability of cryptocurrency as a high-risk/high-return investment vehicle.

9. An inquiry into strategic investment of hedge funds for pursuing the dual purposes of risk diversification and enhancement of returns.

10. Examining the viability of alternative investment options to US banking finance – The role and performance of US capital markets.

Dissertation topics for accounting and finance

1. An examination of contemporary teaching strategies for enhancement of modern accounting education: The potential of problem-based learning methods.

2. Evaluating the efficacy of internal auditing processes and controls in organization – How internal auditors can avoid managerial influences to maintain their autonomy and independence.

3. A research study on pertinent gender-specific challenges inherent within the accounting profession: Perceptions of female accountants on gender biases present in the organizational practices of recruitment, development and motivation.

4. An evaluation of accounting tools and interventions for prevention of unethical conduct and fraud among accountants in entirety: A speculation on the sufficiency of accounting control systems and existing accounting regulations.

5. How can accounting firms improve their performance? Examining the collective impact of internal controls and diversity management on organizational performance.

6. A research study justifying the difficulty and necessity of teaching accounting ethics – A focus on professional legitimacy in financial institutions.

7. The global universality of accounting education and systems: A comparison of accounting curriculum in American and Japanese accounting schools and organizations.

8. A comparative analysis of auditors’ liability and its impacts on the accounting profession in Brazil and China.

9. Are graduating accounting students well-equipped to flawlessly practice accounting ethics in firms? How to bridge the wide gap between university-taught accounting ethics and workplace ethical guidance.

10. An evaluation of appropriate and ethical accounting responses to the primary basis of measurement during an economic recession – The potential of fair value in global accounting standards.

Dissertation topics related to finance

1. An assessment on the inhibitors and drivers of growth and development in emerging economies – The impact of multinational trade agreements on the Brazilian economic growth.

2. A comparative study of digital innovation variance across America and Europe: The state of internet usage between UK and US financial institutions.

3. What strategies and methods are available for emerging economies to foster greater foreign direct investment? Lessons from India.

4. Analyzing the growth, liquidity, turnover, risk and return of a banking institution: A review of the Wachovia Bank.

5. A research study to disentangle the complexity and intricacy of economic and population growth interactions – The case of Chinese population control laws and reforms.

6. An evaluation of emerging financial threats and risks – A survey of nascent security challenges present in modern electronic fund transfers not covered under the Electronic Fund Transfers Act (EFTA).

7. A review of stock market investment obstacles and hindrances in underdeveloped and developing economies: Stock price synchronicity and analyst coverage in African markets.

8. A comparative analysis of liability management in top-performing US financial institutions – Vulnerability of UCC’s banking guidelines for liability during implementation.

9. A prospective analysis of traditional banking concepts and practices for internet banking improvement – The role of relationship banking and investment banking.

10. Significant challenges faced by financial institutions in responding to the ever-evolving demands of corporate entities: The impact of financial regulations.

Dissertation topics related to stock market

1. A research study on the differential impact of technical analysis and fundamental analysis on the market valuation of securities.

2. An evaluation of strategic investments in stock markets: A comparison of primary and secondary markets versus third and fourth markets.

3. An assessment of market investment options present in emerging markets – A comparison between bond markets and spot markets in Nigeria.

4. The impact of economy demonetization on financial systems and money markets.

5. A prospective research study into the future of financial markets: The cases of private investing and derivatives market.

6. Contemporary investment techniques in tackling regulatory challenges: The viability of algorithmic trading as an effective seasonal based investment strategy.

7. The effects of massive national debts on regional financial markets – The impact of Greece government debt crisis on the European money markets.

8. Exploring the connection between strong economies and the stock market performance: Wall Street’s capitalization on bull markets and stock valuations.

9. Does the rate or level of trading in a stock market affect its performance – A case review of high-frequency and low-frequency trading systems.

10. An objective and subjective study predicting global financial crisis in the future: Availability of scientifically proven and certified predictive insights and reports.

Dissertation topics for real estate

1. Risks and benefits of corporate loans as financial sources for funding commercial real estate projects.

2. Financial challenges of recent US graduates limiting purchase and acquisition of real estate properties – A review of the student loan debt crisis.

3. Evaluating the role of real estate markets in triggering global financial crisis: A case study of the US housing market bubble and the 2007-2008 financial crisis.

4. Assessing the social and economic implications in pursuing affordable housing projects and solutions for minority groups and low-income households in America.

5. An investigation into the real estate markets response to the global challenge of climate change: Utilization of green construction principles for eco-friendly real estate programs.

6. Examining the long-term impact of global warming on property prices and housing patterns over the next 80 years.

7. A comparative and historical analysis of urban and suburban real estate fees across Canada and US for the last 50 years.

8. A study on the role of governments in boosting real estate investments and protecting home-buyers: Lessons and insights from the establishment and enforcement of the Real Estate Regulatory Authority (RERA) in India.

9. An evaluation and justification of emerging trends in real estate industry.

10. A detailed assessment on price fluctuations of real estate properties – The impact of region-specific price changes on national real estate property prices.

Dissertation topics on job satisfaction

1. Examining the influences of the novel COVID-19 pandemic on employee satisfaction – The impact of the nascent work from home practices on job satisfaction levels.

2. The influence of organizational size on job satisfaction levels amongst employees: Comparing the variance in job satisfaction levels for employees in small and medium enterprises (SMEs) versus those working in multinational corporations (MNCs).

3. Exploring the type of organizational promises correlating job satisfaction and employee performance – The promise of greater wealth versus the promise of greater responsibility.

4. Evaluating the impact of transformational leadership approaches on employee performance, productivity and performance.

5. Which types of employee bonuses are the most effective in promoting job satisfaction? A reflective historical comparison between performance bonuses and holiday bonuses.

6. An exploration of workers perceptions opinions on drivers and inhibitors of job satisfaction levels: The impact of limited opportunities and low compensations on the levels of job satisfaction.

7. An evaluation of contemporary employment laws and labor legislations easing the attainment of job satisfaction in modern workplaces.

8. Designing effective and relevant job motivation strategies and programs for greater levels of job satisfaction – The importance of supporting flexibility, creativity and innovativeness.

9. A determination of the looming dangers and threats in workers tendency to perceive their jobs differently due to regular employee performance reviews.

10. A thorough review and objective analysis of past scholarly literature on the definition of job satisfaction – Potential challenges in narrowing down the multidimensional and multifaceted definition of job satisfaction into a concise and absolute definition.

Dissertation topics for international business

1. Evaluating the relevance of mergers and acquisitions as a strategic approach towards successful global expansion efforts.

2. An assessment of emerging trends in consumer behavior globalization: The growing tendency of middle-class consumers to outsource luxury products from overseas markets.

3. Are contemporary MNCs empowering and supporting employee competency needs to enhance achievement of international business objectives? A case study of employee competence on the new global economy.

4. Exploring the interplay and interactions between a country’s financial brand equity and the national attitudinal brand equity across the US.

5. A comparative analysis of Chinese and US business strategies in pursuit of global business expansion in developing national economies.

6. An evaluation of significant R&D consortia benefits in technology spillover and productivity growth through foreign direct investment in Japan.

7. Business threats and risks in outsourcing critical services: The highly possible connection between poor customer care services and outsourcing critical services.

8. An examination of intra-firm and inter-firm approaches for knowledge transfer in multinational corporations.

9. Effects of global economic downturns on international business: The role of 2008 global financial crisis in altering the capital structure of listed emerging market companies.

10. Climate change effects on the international business environment – Major changes in the sustainability strategies of transnational enterprises due to climate change.

Dissertation topics on digital marketing

1. Effective adoption and implementation of digital marketing in modern organizations: Reviewing the most common mistakes that corporations do with email marketing.

2. The role of big data analytics in digital marketing – The use of analytics to better meet the dynamic requirements of modern customers through the psychological analysis of consumers.

3. A comprehensive analysis of landing pages in effective digital marketing: Mandatory factors and content for inclusion.

4. Appropriate balancing of traditional and digital marketing systems for sales maximization: How to properly balance customer-employee with customer-machine interactions for better outcomes in boosting sales.

5. A comparative analysis on the effects of automated service interactions in small and medium enterprises (SMEs) versus multinational corporations (MNCs).

6. A review of available research evidence on the efficiency of celebrity advertising in optimizing the online sales of a company.

7. An exploration of technological factors and developments responsible for the dynamic and rapidly-evolving needs of modern consumers – The role of internet and social media in changing the behavior of consumers.

8. An examination of organizational forms and industrial sectors where pop-up advertisements are the most effective tools for digital marketing.

9. The most important social factors for consideration in designing a digital marketing strategy: A study to justify the essentiality and prominence of age and gender factors in online marketing programs.

10. Evaluating the new developments and emerging patterns and trends in political marketing ideal for inclusion in contemporary digital marketing initiatives.

Dissertation topics on sustainability

1. Viable financing options for renewable energy and energy-efficient public utility structures and building: A case study of the American incentive programs in reducing the use of energy.

2. The efficiency of public-private partnerships in pursuit of sustainable development projects and objectives – The role of universities in supporting the research and development efforts of private energy enterprises.

3. A review of modern interventions in monitoring the environmental impact of an organization: Strict adherence to sustainability reporting standards in American corporations and higher education institutions.

4. An exploration on the defining attributes of an organizational vision suitable for long-term sustainability – A bottom-up approach for developing relevant sustainability methods.

5. Potential behavioral change challenges in aiming for environmental impact reduction: Obstacles in organizational efforts to discourage motorized transport in favor of cycling transport for the travelling needs of workers.

6. A standardized sustainability criterion to advance sustainable procurement in modern organizations – A tendering process moving beyond the minimum legal requirements.

7. Contemporary issues affecting the organizational efforts to decrease its GHG footprint: The challenges of GHG emissions inventories developed using different GHG accounting standards.

8. A prospective analysis of designing sustainable future studying and working environments – Digital alternatives for reducing paper consumption in the future learning and working sites.

9. An assessment of a properly-designed sustainable building policy: A list of building materials and construction processes for mandatory adoption in modern eco-friendly companies.

10. A detailed and comprehensive plan of action to strategically enhance sustainability research.

Dissertation topics in behavioral economics

1. An assessment of the most effective pricing strategies proposed in the field of behavioral economics – The case of price discounting strategies in the American ecommerce giant Amazon.

2. A behavioral analysis for improving the lifestyle management of diabetic patients: Evidence from the UK healthcare system.

3. The role of behavioral economics in supporting community programs for societal benefits: The use of behavioral economics in tackling drug abuse in communities.

4. A critical review of behavioral economics perspectives on consumer psychology: Factors motivating the behavioral change and attitudes of consumers.

5. A research study of the main ethical concerns in behavioral economics – The induction of consumer choice paralysis.

6. An evaluation of behavioral economics incentives enhancing the outcomes of weight management programs for obese teenagers and adolescents across the United States.

7. The impact of integrating technological innovations in behavioral economics: A study on the online purchase behavior and decision-making of modern consumers.

8. The benefits of implementing the theoretical concepts of behavioral economics – Evidence from the US market.

9. An exploration of modern technologies that will shape the future of behavioral economics: The case of big data analytics.

10. An evaluation of behavioral economics principles that corporations use to manipulate consumers: A review of pricing strategies and the decoy effect.

Dissertation topics in business administration

1. An evaluation of modern interventions for long term sustainability and profitability in the highly competitive current business environment: Striking the perfect balance between the promotional and advertising campaigns for developing effective product and/or services marketing mix.

2. Do poor organizational performances motivate unethical advertising practices in contemporary organizations? The impact of low operational and/or financial and/or nonfinancial performances in companies.

3. The effects of climate change on business administration – The origin and progress of green supply chain.

4. Developing appropriate global strategies for international business expansion: Assessing the opportunities and threat of an International Joint Venture.

5. Strategic adoption and integration of digital marketing: Comparing the efficiency of search engine marketing versus social media marketing.

6. How does product packaging enhance brand perception and acceptance among customers? The importance of style, color, materials and theme in packaging products.

7. The role of human resource management (HRM) performance in promoting organizational growth – The need to increase employee motivation through higher financial incentives.

8. Are there ways available for modern organizations to enhance their corporate social responsibility (CSR) performance? How to improve the development and execution of CSR skills and competencies through employee training.

9. An examination of the negative influences of quality systems and standards in the service industry: The difficulties and challenges of implementing total quality management (TQM) systems.

10. An assessment of the key factors affecting employee retention in call centers: Commonly unnoticed factors that affect worker turnover indirectly.

Dissertation topics in behavioral finance

1. The impact of economic policy changes on citizen behavioral change – Reviewing the perspectives of entrepreneurs, shareholders, taxpayers, workers and customers.

2. An evaluation of psychological biases affecting the behavior of financial investors: Factors motivating contrarian investing.

3. An exploration of inappropriate practices in the application of behavioral finance for making stock market investment decisions – The perilousness of fear and greed.

4. The risk tolerance of securities markets investors amidst global recessions: The impact of the 2007-2008 global financial crisis on investment decisions.

5. A research study to compare the relative significance on the psychology of behavioral economics on financial markets: A comparison between capital markets and securities markets.

6. Assessing the rationality of the modern consumers purchase decisions – Behavioral finance insights on the importance of inducing occasional emotions through effective advertising.

7. The contributions of behavioral finance research to understanding the process of changing consumer preferences: Analyzing the context and specificity within which rational economic decisions are made.

8. A comparative analysis on the performance of fundamental investment versus speculative investment across the United States for the past two decades.

9. An evaluation of behavioral finance multidisciplinary techniques for enhancing the rationality of consumers economic decisions: The use of non-invasive strategies to assess the psychological and physical state of an individual about to make a financial decision.

10. A qualitative survey of investor’s heuristics in the context of Islamic finance.